The immediate need was narrower than the idea. I wanted to turn my own thinking into authentic posts on LinkedIn and X without producing the generic AI-written content everyone can now spot instantly. The raw material already existed in my notes and voice memos, real opinions, captured in the moment, but it was almost impossible to rediscover, connect, or use later.
So Strata is built around a single promise: record a thought and leave it. Capture something while jogging or halfway through a book, then move on. In the background it organises the thought, connects it to related ideas you have had before, tracks when you have changed your mind, and can assemble grounded posts or reports from the relevant body of your own thinking, in your own voice settings.
The part I care most about is the record it keeps: what you believed, when you believed it, and when you changed your mind. Human memory is terrible at this. It turns a pile of notes into something that compounds.
In a Microsoft interview years ago, a PM leader asked me to design an app that captures your thoughts. I loved the problem and never forgot the thing I drew on that whiteboard. Strata is that product, finally built.
Provenance and autonomy. There is a hard wall between my words and the machine's, so any structured output can always be traced back to the raw capture behind it. And rather than trusting the agent with everything at once, it earns the right to act without asking one class of action at a time.
In a small closed alpha with users beyond me, and intended to become a real product soon.